Image

balì balì

Context

I wanted to showcase how I can ideate and execute a brand and its guidelines, so I embarked on a journey of type and colour exploration.

The Challenge

I started to look for words that would inspire me, and found ‘balì balì’. balì bali means ‘to wander’. It’s a word from southern italian dialect often used to describe leisure walking and this inspired me to make it the subject of a luxury fashion brand.

Design

I started by exploring typography. I wanted the brand to communicate dynamism and modernity, so I narrowed it to geometric typefaces. I settled on Filson Pro, used in italic to give motion to the logomark. For the body text I opted for a more relaxed, serif font to give a little romanticism to the entire brand identity.

The logomark plays on the rule of thirds, giving a sens of dynamism, legs moving forward. Colours and photography are inspired by mediterranean architecture and culture.

Finally I put it all together in a simple set of brand guidelines that instruct and show how to use the brand in digital and print. Click on the upper side bar to download pdf guidelines.

Download Brand Guidelines